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August 1 - September 30, 2021

Social media fundraiser

Aug 2021 - St Luke Hospital (5)

Photo courtesy of St Luke's Hospital.


Have fun on social media for a good cause.

St Luke’s Hospital (SLH) is inviting people of all ages to take a silver hair photo of themselves using a filter and post it on Facebook and Instagram to help raise S$250,000 for patients.

Be part of #GoSilverSG.

As SLH celebrates its Silver Jubilee, it has launched the first-ever #GoSilverSG social media campaign, a fundraiser that aims to defy the general stereotypes of ageing in a fun and light-hearted manner via social media, and to convey the key message that age is just a number. 

Through this campaign, SLH hopes to engage the young to see the presence of the vulnerable elderly, and to help raise funds for them. It also aims to promote active ageing, and to positively reframe the notion of growing old — that it is a normal part of life, and with the right mindset and approach, quality of life is still possible as people age.

With continued restrictions on physical events, SLH has come up with this novel way of raising funds through social media and other virtual platforms. The inaugural #GoSilverSG social media campaign provides a safe and interesting way to raise funds for patients who are mainly from low-income families. 

How to post a silver-hair photo:

  • Take a “silver hair” selfie with the #GoSilverSG Instagram Filter
  • Share it on your social media platforms (Instagram or Facebook)
  • Set your account to public and tag SLH as well as 5 friends to join the campaign
    Instagram: @SLHSGP #GoSilverSG
    Facebook: @SLHSG #GoSilverSG
  • Visit bit.ly/gosilversg to find out more or you can also donate directly via giving.sg/slh/gosilver

Social media influencers – artiste Joel Choo, son of veteran actor Zhu Houren, as well as host and writer Jemimah Wei, and corporate donors alike – have come on board.

Help the less privileged patients recover, return home and reintegrate into the community.  

Date: August 1 -September 30, 2021 

About the organiser:
St Luke’s Hospital, named after the patron saint of the medical profession, was the first hospital in Singapore dedicated to the elderly sick.

Over the past 25 years, it has played a pivotal role in transforming community care for the elderly and has expanded its core services to include rehabilitation, dementia, wound, palliative care, and outpatient services. In caring for older patients at the hospital, it sees the importance of inspiring the silver generation to embrace ageing with a positive mindset because adopting the right mindset can be a pre-determinant to a better rehabilitation outcome. 

It has also expanded its services beyond the elderly to enrich more lives. An Institution of Public Character, it cares for 2,000 inpatients and 3,000 outpatients each year, regardless of race, language, or religion. As illness may be long and chronic, it cares holistically for patients’ physical, emotional, and psychosocial well-being.